My Story

 

My Story  

 

Born and raised in Rock Hill, South Carolina, I’ve been a “color addict” for as long as I can remember. I was always fascinated by space and attended Space Academy Level II while in high school. That visit would help make the University of Alabama in Huntsville (UAH) my college of choice, and I moved to Huntsville in 1993. I graduated with honors from UAH with a Bachelor of Arts degree in Art in 1997. Following college, I was employed with various companies as a graphic designer, web programmer and art director.

My work is characterized by my use of vibrant color and when I decided to start my own business in 2002, I launched it as ChromAddict. Color and simplicity play a huge role in my graphic design work. I work mainly with small businesses. I believe design should reflect the business, and sometimes the owner as well, and yet still be simple and strong.  I like meeting with my clients in person if at all possible, and I learn about their business, their audience, their competition, and their design style. Armed with that knowledge, I strive to create designs that are not only striking, but also communicate their message visually. Color plays a huge role in visual communication because it is laced with cultural and personal meanings as well as emotional contexts. My goal as a designer is to create a visual voice for my client. Each and every branding element and marketing material works in harmony to complete the picture, tell my client’s story, and help build a relationship with both potential and existing customers.

My personal art focuses on color and humanity’s relationship with nature. From exquisite details found in fur and flowers to how nature overcomes the man-made, I use color to draw attention to aspects of the natural world that people often overlook in today’s crazy rat race. Each piece requires extensive planning to achieve simplicity of form and the strong positive and negative spaces. I work from my own reference photos and experiment with cropping the photos in Photoshop before I even begin the initial drawing. I create a fairly detailed line drawing on paper or canvas, and then the fun begins – color! I want the color to be intense and powerful. I use it to lead people to details they often miss in “real life”. Color is emotional for people, and I explore how the interplay of colors can augment emotion and connect people to the form. There’s no deep, hidden meaning behind my work. I capture the beauty of nature with simplified forms, striking details, and intense colors.

Currently, ChromAddict operates in a studio in Lowe Mill ARTS & Entertainment, the largest privately owned Arts Center in the United States, located in Huntsville, AL. I offer graphic design and web services focusing primarily on small businesses, classes for children and adults in art basics, acrylics, and colored pencils, and I’m always happy to create pet portraits or other commissioned art pieces for patrons. My work has been included in various publications including Strokes of Genius 6, Colored Pencil Cats & Dogs, “Colored Pencil Magazine,” and “Ann Kullberg’s Color! A Colored Pencil Magazine.”

I’m a bit of a geek and my love of sci-fi is reflected in her work. I also love mid-century modern design and my home keeps looking more and more like something out of the 60’s…sputnik light and all! I live in Gurley, Alabama with my husband, two boys and six cats. The cats are all named after cheese.

Affiliations

Colored Pencil Society of America (CPSA)
American Advertising Federation – North Alabama (AAFNA)
Arts Huntsville, Huntsville, AL
Huntsville Art League, Huntsville, AL
Portrait Society of America

CarrieAlderfer.com

To see more of my art, visit my website, carriealderfer.com.

Selected Awards & Exhibitions

  • 2017

    “Sunshine” received a Special Merit Award and “I Spy” was accepted into Light Space & Time Online Gallery’s “All Women” Art Exhibition under the category Painting & Other

  • 2016

    “Cuddle Close” received a Special Merit Award in Light Space & Time Online Gallery’s “Botanicals” Art Exhibition

    “Determined” received a Special Merit Award in Light Space & Time Online Gallery’s “Animals” Art Exhibition

    “Warm Breeze” received a Special Recognition in Light Space & Time Online Gallery’s “Nature” Art Exhibition

    International Exhibition on Animals in Art, Louisiana State University, Baton Rouge, LA

    Featured artist in Strathmore Paper’s Artist Newsletter

    Richeson75 International Online Still Life and Floral Exhibition

    Silver American Advertising Award for Holiday Card

  • 2015

    “Watchful” received a Special Merit and “Fire Inside” received Special Recognition in the Painting & Other category in Light Space & Time Online Gallery’s “Animals” Art Exhibition

    “Catbird Seat” was included in Colored Pencil Cats & Dogs, published by Ann Kulberg

    “Contemplation” was accepted to the Colored Pencil Society’s Annual Exhibition

    “Timeless Memories” won first place in Dry Media in the 57th Annual Gadsden Art Association Juried Show

    “Timeless Memories”, “Fire Inside”, and “Cuddle Close” were all accepted into 57th Annual Gadsden Art Association Juried Show

    “Chosen” received an Honorable Mention in the Painting category in Light Space & Time Online Gallery’s “Nature” Art Exhibition

    “Violet” received a Special Recognition in the 3D & Mixed Media category in Light Space &Time Online Gallery’s “All Women” Art Exhibition

    ChromAddict received four American Advertising Awards including a Gold for a business-to-consumer based website created for MSW Creative Concepts, a Silver for a business-to-business website created for Big Spring Environmental, a Bronze for a logo designed for Lady Di Creates, LLC., and a Bronze for an Illustration titled “Who, Who, Meow” used in ChromAddict’s own marketing.

  • 2014

    “Contemplation” received a Special Merit Award in Light Space &Time Online Gallery’s “Nature” Art Exhibition

    Featured in Volume 11 Issue 2 of “Art Galleries & Artists of the South” as an Emerging Artist

    “Those Eyes” received a Special Merit Award and “Catbird Seat” received a Special Recognition in the Painting and Other category in Light Space & Time Online Gallery’s “Animals” Art Exhibition.

    “Spotlight” received a Special Merit award in Light Space & Time Online Gallery’s “Botanicals” Art Exhibition

    “Ponder” was accepted into Light Space & Time Online Gallery’s “Landscape” Art Exhibition under the category Painting & Other

    “Catbird Seat” received 3rd place in Dry Media in the 56th Annual Gadsden Art Association Juried Show, Gadsden, AL

    Received 2nd Place in Drawing at Art on the Lake in Guntersville, AL

    “Mellow” is the featured piece on the Strathmore 400 Series Bristol paper product page.

    “Derailed” was accepted in the art@TAC gallery for the 1st quarter display (2014)

  • 2013

    “Warm Welcome” was included in the Gallery section of the December issue of Colored Pencil Magazine

    “Grind” will be included in Strokes of Genius 6: Value | Lights & Darks! due to be released in 2014

    “Blaze” (acrylic painting) and “Flare” (colored pencil drawing) were both accepted in “Embracing Art”, Carnegie Visual Arts Center, Decatur, AL

    “Morning Blush” (colored pencil drawing) accepted in 24th Annual Juried Competition, Arts Council of York County, Rock Hill, SC

    “Spotlight” received 1st place in Dry Media in the 55th Annual Gadsden Art Association Juried Show, Gadsden, AL

    “Old Train, Rusted” accepted in the NOAPS Online International Exhibition 2013

    Special Recognition – Painting and Other Media, Abstract Art Exhibition, Light Space and Time Online Gallery

    Special Merit Award, 2013 Nature Exhibition, Light Space and Time Online Gallery

    Special Recognition – Other Media, All Women Exhibition, Light Space and Time Online Gallery

    1 Gold and 1 Silver ADDY Award

  • 2012

    “Happy” received 3rd Place in Mixed Media in “54th Annual Gadsden Art Association Juried Show”, Gadsden, AL

    Painting accepted in “Embracing Art”, Carnegie Visual Arts Center, Decatur, AL

    Selected to be a “Butterfly Artist” for the Huntsville Botanical Gardens “Green Things and Butterfly Wings” exhibit